Our Core, Our Commitment

We don’t just craft tiles, we shape lifestyles. Our fundamentals guide us in serving clients, collaborating with partners, and nurturing our team, building a better world—one tile, one relationship at a time.

1. Do the Right Thing

Always act with integrity and demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make. Always tell the truth, no matter the consequences. If you make a mistake, own up to it, apologize, and make it right. Make decisions and take actions that you would be proud of.

2. Think Safe, Work Safe

Know and practice the safety procedures for your job. Watch out for the safety of everyone and everything around you. Never take shortcuts that compromise your safety or that of your teammates. Always follow established safety rules and protocols and be on the lookout for (and report) any concerns immediately. Everyone is a safety officer.

3. Honor Commitments

Do what you say you’re going to do when you say you’re going to do it. This includes being on time for all phone calls, appointments, meetings, and promises. If a commitment can’t be fulfilled, notify others early and agree on a new deliverable to be honored.

4. Focus On Solutions

Demonstrate a relentless solution focus. Iden­tify lessons learned and use those lessons to improve our business and our processes, so we don’t make the same mistake twice. Bring possible solutions and your favorite solution to the table. Don’t dwell on problems, assign blame, or point fingers. Identify and report problems to make everyone better.

5. Have Clear Expectations and Purpose.

Be clear and communicate expectations and intention. Understand what is expected of you and what you expect from others. Clarity minimizes confusion. Set specific expectations for others rather than leaving them open ended. Work with one another like it’s an open book test.

6. Understand the Why

Be curious about our processes. There are reasons WHY we do certain things in certain ways. The WHY is core to who we are. Ask about what you don’t clearly understand. Understanding the details is vital to our company’s health. Encourage and expect healthy and vigorous debate about the WHY.

7. Listen Generously

Listening is more than simply “not speaking.” Give others your undivided attention. Be present and engaged. Maintain eye contact. Minimize the distractions and let go of the need to agree or disagree. Suspend your judgment and be curious to know more, rather than jumping to conclusions. Above all, listen to understand.

8. Speak Straight and Share

Speak honestly in a way that helps to make progress. Say what you mean, and be willing to ask questions, share ideas, and raise issues that may cause conflict when it’s necessary for team success. Be courageous enough to say what needs to be said. Address issues directly with those who are involved or affected. Share your thoughts and ideas during meet­ings. Contributing is required.

9. Finish Things

Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. Be resourceful and show initiative. Don’t make excuses or wait for others to solve the problem. See issues through to their completion.